Analyzing Visitors’ Characteristics in Tourist Areas Based on Mobile Phone Users’ Location Data  
Author Masahide Yamamoto




Abstract In recent years, so-called “big data” have been attracting the attention of companies and researchers. This study aims to identify the number of visitors of each period and their characteristics based on the location data of mobile phone users collected by the mobile phone company. The study sites of this survey are tourist destinations in Ishikawa Prefecture and Toyama city, including Kanazawa city, which became nationally popular after the Hokuriku Shinkansen opened in 2015. The opening of the Hokuriku Shinkansen brought more visitors to many areas. However, it also led to fewer visitors in some areas. The positive effect was remarkable in Kanazawa.


Keywords Mobile phone, Location data, Tourism
    Article #:  23-001
Proceedings of the 23rd ISSAT International Conference on Reliability and Quality in Design
August 3-5, 2017 - Chicago, Illinois, U.S.A.